![]() We had to give them insider access and the ability to share and elevate themselves as a part of our community. How do you use community to expand your reach? What kinds of features and outreach are required to grow a community exponentially?įrom analyzing how we acquired our early users, we learned that the only way to continue growing and strengthening our community was to deliver them exclusive value beyond any they’d imagined possible. This article is all about how to go from initial traction to viral growth. Our team knew that in order for Product Hunt to grow for a niche community of super-users into a full-fledged community product, we had to start thinking more strategically. Ryan has written about how he launched Product Hunt, built a great community, and grew it initially. I joined early on to help Ryan think about scaling the great community. Sure, we’ve outgrown our small table at that lunch buffet, but the mission remains the same - connect great minds with conversation over delicious food and learn a thing or two about building innovative products while we are at it.Community is, in a large way, the root of Product Hunt’s success.įrom its early days, Product Hunt’s creator, Ryan Hoover, has done a fantastic job of bringing the right people onto his platform and deeply engaging them through every step of the building process. ![]() Connect with us here get involved and sign up for our next dinner here.įoundation Capital Product Minds Dinner, Spring 2015 If you are working on a consumer-focused startup and let product lead your vision, you should definitely join us next time. Our collaboration with Product Hunt, at our most recent dinner last week and beyond, has been fantastic as we bring more of their community of passionate product founders together with like-minded leaders and makers. You can listen in on Ben’s conversation with Product Hunt founder Erik Torenberg below. Over the past few months we’ve hosted Alex Shultz who talked about leading growth at Facebook, Gokul Rajaram who spoke about the challenges in making trade-off decisions, Elad Gil who talked about raising from angels and seed funds, and just this month Ben Rubin – Co-Founder of Meerkat who walked us through innovating in live-streaming, social, and mobile. These once small product meetups really started to take off once we found even more product-oriented CEOs who shared our interest in learning from other product founders and hearing first hand stories of success and sacrifice, both in the tactical day-to-day work and on the strategy side of the business. That enthusiasm for product-oriented founders is broadly shared at Foundation Capital – my partner Steve Vassallo was the VP of Product and Engineering at Ning and a project leader and design engineer at IDEO before that. ![]() Staying connected to my product roots is important to me, and that’s why I’ve grown to love these dinners. All that is to say, I couldn’t be more passionate about creating great products and supporting the minds that power them. I joined Foundation Capital after eight years in product management at Twitter, Yahoo!, and Overture. It’s amazing to think that a year ago – our first get together was just five people around the table of an Indian lunch buffet.īen Rubin, Co-Founder of Meerkat with Product Hunt Founder, Erik Torenberg The night was filled with serendipitous connections and an interview with guest speaker Ben Rubin, Co-Founder of Meerkat. We recently hosted a dinner in partnership with Product Hunt, here in San Francisco, which brought together forty-five product-minded founders and entrepreneurs for a great evening of food, cocktails, and conversation.
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